UNIFIED RM

Connecting Customer Data across your Omnichannel Environment

Connecting Customer Data in an Omnichannel World

In the omnichannel environment of today, relying on customer data from loyalty programs or ecommerce transactions only is archaic. Customers behave differently when purchasing through various channels.  Unifying the information across the channels provides insight to the various paths to purchase. The paths must be evaluated for convergence or divergence. Every retailer must be a unified commerce customer relationship manager.  It’s not as hard as it sounds.  Our Unified Relationship Management platform, provides a holistic view from all channels and allows a total customer value to be determined.

Is this just another CRM?

NO!  At the most basic level, a CRM solution consolidates customer data and documents into a single database so business users can more easily access and manage it. These solutions are typically very ridged and require heavy customization to meet your needs. Our Unified Relationship Management platform, proactively compiles information on customers across all channels, and presents a singular view.  This includes in-store, ecommerce, email or mail campaigns, redemption, phone calls, campaign interactions, and social media.  All connected, all the time, in real time.

Profile

Customer data is always up to date across all customer experience touch points.

Single View

Contact, transactions, and interactions across all touch points.

Behavior

All interactions and responses.

Service

Service continuity across all channels, providing the help without the frustration.

Workflow

Built with modern technologies like HTML5 and CSS3, SEO optimised

Sentiment

Customers opinions

Connect

Complete visibility to all communications, including email, print, and phone.

Integrate

Open APIs to create your own.

Affinity

Memberships and

Engage smarter!

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