Connecting Customer Data across your Omnichannel Environment
Connecting Customer Data in an Omnichannel World
In the omnichannel environment of today, relying on customer data from loyalty programs or ecommerce transactions only is archaic. Customers behave differently when purchasing through various channels. Unifying the information across the channels provides insight to the various paths to purchase. The paths must be evaluated for convergence or divergence. Every retailer must be a unified commerce customer relationship manager. It’s not as hard as it sounds. Our Unified Relationship Management platform, provides a holistic view from all channels and allows a total customer value to be determined.
Is this just another CRM?
NO! At the most basic level, a CRM solution consolidates customer data and documents into a single database so business users can more easily access and manage it. These solutions are typically very ridged and require heavy customization to meet your needs. Our Unified Relationship Management platform, proactively compiles information on customers across all channels, and presents a singular view. This includes in-store, ecommerce, email or mail campaigns, redemption, phone calls, campaign interactions, and social media. All connected, all the time, in real time.